A lot of discussion has been taking place on forums and blogs about Google Adwords, and why it isn’t as reliable for affiliate marketers anymore. Thousands of accounts have been slapped and suspended because of what Google says has violated their terms and conditions. Adwords is still a juggernaut that just can’t be ignored. Here are a few ways to still use Google Adwords if you’re an affiliate or promoting your own information product.
Most internet marketers have gotten into the bad habit of not having a way for their visitors to contact them. It’s funny that this is so important because it’s hard to get in contact with Google as well. Yahoo and Bing have their customer service numbers clearly posted on their sites and they are happy to help you when you call them. Google is still the #1 search engine though so they must be doing something right.
2) You have to make sure that you don’t make outlandish claims on your websites. No “lose 30 pounds in 3 weeks”, “make $1,000/day claims”. Google had to deal with a lot of issues when they were sued because of some of the claims that websites made were advertised in their search engine. The old outlandish headline on a squeeze page won’t cut it anymore. You have to provide value to your visitors. A great way to provide value is through videos. So instead of making claims, show people how to do something in a short 60 second video that caters to the niche your advertising to. For example: people that want to make money online need to learn how to setup a website. If you can show them how to setup a website without worrying about any of the technical stuff, that would be really valuable. You could then get them to join your list and show them in detail how to do the whole process. You have to make sure that you don’t just start emailing offers about “how to make money”, “how to lose weight in 2 days” ect.. because it’s been said that their quality assurance team will check that as well.
Although these techniques work, there’s really no way to “always” slap proof your campaigns because the rules are constantly changing. Your best bet is to keep an eye on your quality scores and always have the customers best interest in mind.