Archive for May 2010

Women's Church Suits Part 1- Getting Ranked For Women's Church Suits

by Folusho Orokunle
May 13th, 2010

We recently got a new client that owns a women’s church suit business. The client wants us to increase is exposure online using search engine optimization. Their original website is ObamaCollection.com and they have been in business for 30 years.

I’ve seen many experts claim that they know the “secrets” to getting a website ranked highly in the search engines but most of them don’t show you how they got their results from the beginning to the very end. It this series we will be doing exactly that. Showing you how we increase the exposure for this particular business and well as discussing some of the mistakes that we make.

The first keyword that we will be targeting for this client is Women’s Church Suits. As you can probably tell, we linked to the site from this very article using the keywords “Women’s Church Suits”. Our strategy is to have a diverse range of links from different sites from relevant content. Obviously this blog isn’t about church suits but I made the content relevant by using this as an online seo case study.

Using different topics to link to web pages that you are trying to get ranked in the search engines is a great way to control the content and links that you’re trying to build to a particular website. Every link counts when your competition is thousands of links ahead of you. News sites for example, talk about different topics on a daily basis but the links that they pass on to the sites that they are reporting on are very helpful to the website owner because they are an authority. So your first goal should be to have atleast one website that would be considered at the very least a semi authority in your market. We will fill you in really soon on what we’re doing to get ranked on the first page of Google for women’s church suits.

Categories SEO Search Engine Optimization
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Aweber List Building – Three Ways To Build An Email List Fast

by Folusho Orokunle
May 5th, 2010

Most people that are just getting started in the internet marketing game know that it is very important to start building an email list in the market that you’ve chosen to compete in. Most people getting started use Aweber.com to build their list because of all the great reviews out there for the service when it comes to building a responsive email list. There are three ways you should focus on when starting your list building efforts in order to get the results that you’re looking for.

1)You can use a landing page called a squeeze page that give your website visitors some useful information or tools in exchange for their email address. Most squeeze pages don’t have any other pages on it so that the website visitor will only be focused on joining your email list. It is very important that if you decide to use a squeeze page, that you deliver on the promise that you made on your landing page.

2)Another really good technique that you should use when building a list is giving website visitors useful content upfront. You can do this by creating a blog, forum, or website in your market and giving away your best information first. By building your internet presence this way, you will have many loyal website visit visitors over time, and they will join your list if you put an opt in form on your website or blog.

3)The most important list that any business has is it’s list of customers. You should always make sure that you’re catering to your customers needs separately. Building a list of your customers is also important for communicating special offers and getting feedback about previous purchases that are made.

Of the three lists from above, building a client list is the most important because it is a lot easier to sell more to previous clients than it is to find new clients.

Categories Internet Marketing
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Clickbank Affiliate Marketing – Increase Your Clickbank Sales Quickly

by Folusho Orokunle
May 5th, 2010

Clickbank product marketing has become a very lucrative way to start an internet business. Many businesses and individuals have credited their success back to using Clickbank as a marketplace to find products to promote. Although many people have successful made big money with CB, there are many more that have lost money and wasted their valuable time.

If you’re interested in promoting products through Clickbank, it is very important that you follow the steps below to increase your sales. The reason most affiliates fail is because they take shortcuts and don’t focus on building a business.

The most important thing you can do when getting started is to build your own audience. A lot of people try to skip this step because they want to make money fast. Skipping the can bring your affiliate marketing business to a screeching halt really fast. The reason that you need to build your own audience first is because without an audience you have no one to come back and view your offers.

There are a few different ways to build your audience online but the most popular are building your own list and creating some type of authority blog.

No matter what type of product you are promoting building a list of should always be at the top of your marketing agenda. Without a list, you will miss out on the 90% of website visitors that only buy after researching and reading reviews. Another great reason to build a list is so that you are able to eventually release your own products to that same list of prospects.

You can round out your Clickbank marketing campaign by sending your subscribers to your blog where you can further communicate with them to find out what they really need. People want to buy, but they only want to do so if they feel that the product your promoting speaks to their need. A blog is a great place to further communicate that.

Categories Affiliate Marketing
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Aweber Versus GetResponse – Which Autoresponder Is The Best?

by Folusho Orokunle
May 5th, 2010

Aweber and Getresponse are two of the most popular email marketing providers around. They have been helping many would be entrepreneurs and webmasters build great relationships with their customers and subscribers using autoresponders. But there seems to be a never ending debate as to which autoresponder company is actually better.

I would first like to let you know that I have been using both Getresponse and Aweber for years, so I am very familiar with what both offer. This article won’t be going into the price points and features as much because you can find a more detailed description of all of that at their respective websites.

Let’s take a closer look at some of the intangibles and “feel” of each service as it relates to sending out emails specifically.

Getresponse seems to have an easier lay out when it comes to finding certain features. Aweber overall has a cleaner lay out in my opinion though. Both autoresponders have similar features but Getresponse seems to pack more features in at a lower price point.

The biggest advantage that Aweber has in my testing is email deliverability. I have not done any scientific tests to prove this but based on only my eyes, I’ve noticed that more emails from my Getresponse account go to the “spam” or “junk” folder compared to the same email being delivered through Aweber.

Although Aweber’s email delivery is very good, I still use Getresponse as well because of the many interesting features that they have. After adding over 100,000 people to my lists I have found that using more that one service to do my promotions has allowed me to get the best of both worlds.

Categories Internet Marketing
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Clickbank Promotion – 3 Secrets To Picking The Right Clickbank Product To Promote

by Folusho Orokunle
May 1st, 2010

Picking the right Clickbank product to promote can be a hard task. There are so many products in the marketplace to choose from and new products are added on a daily basis. There are a few techniques that I use when picking a product to promote that I believe you will find very valuable.

Number One – When picking a product, try to make sure that there is more than one product in the specific market so that you can have options. For example, if you are going to promote a “how to get rid of acne” ebook, make sure there are multiple products that solve this problem in the marketplace. The reason that this is beneficial is because it allows you to be able to build a list and a site in one market while at the same time being able to see which product will actually make you the most sales.

Number Two – If you find it hard to pick a product to promote, try to go with the product that is popular but not over saturated with affiliates. Most new affiliates think that if there are a lot of other people promoting a specific product, that means that they will make more money with it. But it most cases this is not true. What usually happens is that 20% of the affiliates will make 80% of the sales. You want to be able to have a good chance to be profitable, and you will be able to do so if you stay away from the extremely popular products.

Number Three – Pick products that you can write about and promote without having to do a month of research to get it done. There are a lot of articles floating around the internet that you can tell are clearly written by people that have no real understanding of the product or the market. If you have to do more than a few days of research before promoting a product, it may be better for you to find a market that you are at least familiar with so that you can save time.

If you tie all of these techniques together you will be able to see huge jumps in your affiliate commissions.

Categories Affiliate Marketing
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Clickbank Marketing Secret – 3 Clickbank Affiliate Marketing Tips

by Folusho Orokunle
May 1st, 2010

Clickbank marketing is very popular because of the increased popularity of affiliate marketing over the past few years. Almost everyone looks at Clickbank as an easy way to start promoting products online. But there are 3 tricks you should know before you begin promoting products in the marketplace.

1) If you are just getting started as an affiliate marketer, you will see better results if you start out promoting products that aren’t as popular first. The reason for this is that everyone starts out trying to promote the most popular product. If there are 1000 affiliate promoting a popular product even at 500 sales a day, it may be hard for newer people to make sales. Clickbank uses the gravity system to rank products, so I would suggest starting out with products with a gravity below 60.

2) Promote products that you don’t mind writing a lot of content for. A lot of people will promote a product only because they feel they will make the most money with them. This may be a mistake if you don’t like writing about the topic. For example, stock trading is a huge market on Clickbank, but I have no interest in it so I wouldn’t write about it. There are thousands of products in the marketplace so try to write about products that you have some interest in.

3) You never want to promote a product first before promoting yourself. What I mean by this is that you want to first build your own subscriber list first before you expose a visitor to the content that sells the product that you are affiliated with. The reasoning behind this is that most people don’t buy a product on their first visit, so building an email list will allow you to further sell them on the benefits of having the product that you are promoting.

There are a few other tips that can benefit you as well so make sure you continue to educate yourself and implement all the tips that you have learned.

Categories Affiliate Marketing
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