Since ClickBank is a lucrative business which involves utilization of internet and on line affiliate marketing, you would not have the chance to actually meet and greet the affiliates and personally present your sales pitch to persuade them. It is not done the way traditional salesmen do their product pitching. Instead, your only way to talk them into joining this business is through your pitch page which can be seen in your website. Hence, this will be your make it or break it point.
A lot of vendors try so hard to promote their website but still end up not having enough affiliates to endorse their product. Hence, it becomes difficult for them to come up with a good profit. Oftentimes, it is not enough to just make them aware of your existence. In a lot of cases, potential affiliates will view their website but will just end up walking away from it because what they see does not sound too promising. The important things is for you to be able to convince them—sway them that you are offering something that is good and that if they get involved, they will benefit from them as well. Win them over and do not drive them away. How do you do this? The secret lies in a good pitch page.
Here are some of the things that you, as a vendor should be careful about so as not to drive your affiliates away. This will help you persuade more people to become affiliates of your product and will also enable you to keep your existing affiliates. Eventually, it will build to a bigger population of affiliates who are promoting your product. Do not commit the following mistakes.
Accepting multiple modes of Payment—This will most likely drive your affiliates away. Remember that the reason why people are willing to become you affiliates is because you are offering them something good in return. Now, if you are going to transact with customers in a different mode of payment other than ClickBank’s mode of payment then this will deprive your affiliates of the commission that they well deserve. Yes, you will earn money for the moment but most likely, you are bound to soon lose your following. Affiliates will think that you are scheming on them and you will just throw their trust away. They will stop promoting your product. Others actually make sure to check first if you are offering multiple modes of payment before deciding to become an affiliate. Most commonly, the moment they see that you accept payments other than that recognize by the ClickBank order form, they would not prefer to work with you.
It is understandable that accepting multiple modes of payment is often done because you, as a vendor, only aim to make your product more customer-friendly. On the down side, this is not affiliate-friendly. You have to keep in mind that the important thing is to keep affiliates promoting your product. One sale of your product which made you earn the full amount is not worth losing the trust of even just one affiliate who may potentially bring you more customers and make more sales.
Poorly design pitch page—A dull, boring and not properly constructed website will just make affiliates completely uninterested in the product you are offering even before they become aware of what the actual product is. This is mainly because of two things: One, they drop their interest to read further because a poorly made website may convey the message that even you, as a vendor, are not too enthused in promoting your own product. Two, they know that it will be difficult to promote your product to customers. Remember that customers click on the HopLinks incorporated in the promotion of the affiliates but, this will redirect them to your website. If even affiliates does not find it interesting to look into your website, customers would most likely feel the same way too. Difficulty in promoting your product is not good for you or for the affiliates. Make it easier by putting up a good pitch page.
Pitch Page which lacks the essentials—Pitch Page really is the make it or break it point. Include useful graphics which affiliates can easily use for the promotion and a well-written and interesting sales pitch. Make sure also that it will be a pitch page that is easy to navigate. If your website is loaded with links, there is a bigger chance that you will lose them somewhere amidst all the clicking that has to be done just to learn more about your product. Multiple calls to action is also an important aspect. Putting one order button will not work too well especially when people visiting your website will have to exert much effort just to see where it is. Make it visible and put several buttons but do not overdo. It may become annoying if there is too much.
No upgrades for the products—Vendors who are offering upsell opportunities to affiliates will most likely be more attractive. Upsells give an edge to a product. For example, there are two products that has similar functions and purpose, the only difference is that the other one offers upsells. Of course, affiliates will prefer the one with upsells because it will be more beneficial for him and the customers, hence, it is easier to sell. This will also encourage your affiliates to be more aggressive in promoting and selling.
Remember that your affiliates are an extremely essential part in this kind of business. Treat them with care and let them know that you realize their value. Do not see them as merely people who are there to get commissions from you. See them as business partners because that really is what they are.
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