There are certain techniques which will increase foot traffic in your ClickBank website. There are some methods to find keywords that might give you an edge over your competitor. This will lead you also directly to success.
First, get to know the people within your target market. The more familiar you are about the people, the easier it will become to penetrate the market. Learn the common things they think about so you hit that directly. For example, if you are selling an eBook for dieting, think of the thoughts that may initially pop in their heads. This may be “diet”, “losing weight” or “lose pounds”.
There are ways to get to know your market better. Check out forums that are related to your niche. See what their thoughts are or better yet, join them as well. Immerse yourself out there. It is good to read up a lot about your niche. Look into newsletters or other helpful websites. This will provide you the needed information.
While doing the research, jot down some words. This will come handy later.
Second, based on your notes during your research, come up with different sets of key words or phrases. List down as many as you can. Mix and match different words. It may be composed of a couple of words or it can also be phrases. Just let your mind go free with the words. Start with the broadest scope then work on narrowing it down.
Third, check the keywords you have through big search engines like Google and Yahoo. See how many hits each set of keywords will lead to. If there are too many websites, do not consider that particular set of keyword and move on to the next one on the list. If you use a keyword that leads to too many other website, there is a great chance that yours will just drown in a pool of endless websites and this will not help foot traffic.
Fourth, make use of the following simple techniques. This can increase the chances that people will get to view your ClickBank website. See the simple tricks below:
• Misspellings- It is amazing how much foot traffic this could add to your website. It is common for people to misspell while doing their search. For example, if your website is for “losing weight”, try using the keywords “loosing weight”.
• Product or Author Names—Some people have the tendency to search for specific person who is involved in the product or a particular name of the product. Sometimes this is because they have tried using the product before and would like to purchase again or because somebody recommended a brand to them and they are finding out where it is available.
• Money words—People interested in buying would most likely think of the following words: “get’, “review”, “specifications” or “buy”.
• Inclusion of Immediate Words—The reason why most people resort to searching through the internet is because they want quick information. They would get a hold of relevant information that is presented to them at that exact moment. So add also some words which can express urgency like “now”, “today”, “stop”, “quit” or “fix”.
• Add Information Words—Not everyone who browses through the internet is looking for things to buy. Some are there due to curiosity and the need to know more about something. Satisfy their curiosity as well. Provide them with information. Not because they are not thinking of buying now, it doesn’t mean that there is no chance that they will buy soon. Take a chance in informing them, they might even end up buying from you. Add words like “how to”, “guide to”, “free guide” or “home made”.
Fifth, sort your list of keywords according to the type of people who view the ClickBank website. This will enable you to target them more. Make sure that your key words will cover all three types of viewers so you will definitely have increased foot traffic. The following are the different types of browsers. Learn how they think and put yourself right where they would most likely head to.
• Buyers—This is the best traffic you can attract and should be your priority. It is good to increase the foot traffic of your ClickBank website but it will be the best case if those who will view your website will also buy your product. Give extra effort in targeting these people because they are the most essential. Words that buyers usually come up with are the money words mentioned above and also the product and author name.
• Product Seekers—The traffic for this category of people is actually higher that the Buyers but is lower when it comes priority. There is a tendency for these people to end up being buyers also but probably not in the immediate time. Still, making them aware of your product can most likely convert them to buyers. A good sales pitch comes into this situation. Product seekers may be people who have tried another product before and are now considering other better brands but they are still researching what is out there in the market. They would most likely use words like, “solving problems” or “improving”.
• Information Seekers—Information seekers are the lowest quality traffic but they comprise the highest volume, so your ClickBank website will definitely have a lot of visitor who belong to this category. Keywords which cover a more general or broader scope would work best for them. Information words are what they will most likely use. Just remember that not because they are not yet planning to purchase, there is no chance for them to buy eventually. Be the one to inform them, gain their trust. Everybody is a potential customer.
Work on your keywords now and see how the right keywords will increase the foot traffic in your ClickBank website. More visitors on your website mean more sales for you and a better income too!
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