Consistent lead flow and exposure is the lifeblood of most businesses. Since beginning of Google it’s been pretty easy for online and brick and mortar business to get that constant stream of leads by using Google Adwords. Paying for clicks has become very expensive though, because of the amount of competition that there is for ad space. The most profitable way to get around paying for traffic is by getting ranked on the first page of Google, Yahoo, and the new Bing search engine.
There are a few basic fundamentals that you have to follow in order to get on the first page of Google. Those three are links, relevant content, and on page optimization. If you are in a market that is really competitive, you have to use all three in order to get the upper hand on your competition and start receiving the additional traffic, leads, and profits that you’re looking for.
Backlinks (links to your website) are the most important factor when it comes to getting ranked on the first page of Google and the other search engines. The only time it really doesn’t matter is when there isn’t a lot of competition for a particular search phrase. For example, if you decide to put a website that sells “pink cow dung”, you’ll probably end up on the first page of Google for that phrase with only a few links. The reason for this is that there is virtually no competition for that search phrase. I know, I know, that’s an extreme example, but I wanted to show you something extreme so you could understand how it works. On the flip side, if you decide to focus on terms like, “injury attorney”, “real estate”, and “make money online”, you virtually have no chance at getting on the first page. The websites that rank on the first page for those terms have millions of links pointing to them.
One of the best ways to get on the first page is to use very specific keywords in the title and the headline of your websites. Instead of using real estate agent use orange county commercial real estate agent. When other sites link to you or you link from other sites back to your site, make sure that you use 3 or more words in your links. This is what is called long tail keywords, and long tail keyword research. Essentially, you are going in the backdoor to get the traffic and increase in profits that come along with that.
As long as you focus on long tail detailed keywords, and find a bunch of em that relate to your business, you can compete with big boys and get on the first page of Google.