We live in a skeptical world. This is a fact. The reasons don’t really matter, though you can probably look to the dot com bust of years ago. Companies were built on nothing more than a dream and many people lost their shirts. Since that time, those who hit the Internet in search of a business opportunity or information that will help them run their business, are very cautious. As well they should be. The result is that it’s more difficult to make sales than ever before.
In order to overcome this, a marketer needs credibility and needs to gain trust. Easy to say…hard to do. When it comes to income earning opportunities, credibility comes in the form of actually being able to show others that you have been successful with your business. This is where many home business owners make their first mistake. They attempt to sell a money making scheme to some poor sap when they haven’t made enough to rub two nickels together. Where is the credibility?
As a result, there is no trust. How can you trust somebody who sells you a bill of goods on an opportunity that hasn’t made you squat? I know that there are a lot of people right now who are not enjoying reading this, but it needed to be said. Whether or not YOU want to admit it, this is the way the outside world looks upon snake oil salesmen. That isn’t going to change just because we don’t want to admit it.
So what’s the solution? It’s really very simple. Develop some credibility for yourself. Make some money with your “methods” by promoting a real product…something that regular people can actually use. The Internet is filled with them. Find one. Then come back and tell people how you did it. Give them a free report that might actually help them out. If they want to progress further, then you can sell them something. At least then you’ll have some credibility and maybe gain the trust of a few people.
It’s not rocket science and it just might help you start your way to a successful and honest business.
Credibility and trust are key to selling because people buy from people they like. I just bought a car from people I liked – 2 out of the 10 I met in car shopping. Most were likeable, but these guys stood out.
I also almost stepped into an Internet scam recently when a guy I didn’t really know sent me 3 checks to fund his business venture. I had his money he said, so how could it be a scam? The bank just notified me that the checks were no good. My waiting paid off. If it’s too good to be true look out! People wanting to make a quick buck give other honest people a bad name.
Proceed with caution you consumers, and build trust through honesty and providing value you internet marketers. Thanks Folusho.