Local Business Blogs Case Study Part 3: Setting Blog Details

For my Google Adsense campaign, manual bidding, that’s what I’ll go for so you also don’t have to change that. For device, choose all available devices, leave that option, check it. All that I am unchecking is the display network. I don’t want my ads to show on the display network.

For actual daily spend, it may vary. So for my budget per day, I am just going to put $100 for now. You don’t have to do that. I’m just putting that for now.

You can use the optional feature to include relevant business information with your ads. You can check, Use address from a Google Places account or Use manually entered address. For me, I’m not going to put any of that in there.

I am just going to leave all of that blank. I can put my phone number on it. I just bought an evoice 800, a toll free number which is 888-7818962. There is a note that shows saying, only the phone number is clickable when ad is shown on mobile devices. That’s interesting.

So, I’ll just leave that like that. There’s my number. Then save and continue. I think I should put the hyphens in there too. So it becomes 1-888-7818962.

Then click on save and continue.

Then on the next page, ad group is gonna be called, same thing, CPA firms in Los Angeles. For the ad, the headline will be: CPA Firms In Los Angeles. At first I thought the word in Will not fit but it did. Then in the next lines I will put. Top Rated CPA Firms With the Best Service In Los Angeles. Then the Display URL is going to be TopCPAFirmsLosAngeles.com. And that is it.

Below the page, there are the keywords that Google is suggesting. The reason why it is suggesting those is because it doesn’t know what CPA means and that
it means accounting. It is thinking Cost Per Action, meaning like, you know, traffic. But that’s not what I am looking for.

So, the only keyword I am gonna have in this is “cpa firms in los angeles”. In quotes so that only when people type it in that order will my ad show up. Then, maybe even “accounting firms in los angeles” coz that’s the same thing. Then I will also add “accountants in los angeles”. I want it to be very specific. That means they’re actually looking for an accountant. Then I will just put one or two more. I’ll put “accountant los angeles” so tha if they don’t type in the word in, it would still show up. Then I’ll include “cpa los angeles” and “accountant los angeles”.

So we’ll check back with this in a few days to see if I get any traffic.