Archive for how to do keyword research

2 Ways To Make Your Adwords Account Almost Slap Proof

by Folusho Orokunle
November 2nd, 2010

A lot of discussion has been taking place on forums and blogs about Google Adwords, and why it isn’t as reliable for affiliate marketers anymore. Thousands of accounts have been slapped and suspended because of what Google says has violated their terms and conditions. Adwords is still a juggernaut that just can’t be ignored. Here are a few ways to still use Google Adwords if you’re an affiliate or promoting your own information product.

1) The first thing that you may notice is that you can’t look like the “little guy” anymore online, if your website doesn’t have all the making of a real business, you’ll have no luck advertising on G.A. You have to have pages on your site like, a privacy policy, contact us, affiliates, ect..
Most internet marketers have gotten into the bad habit of not having a way for their visitors to contact them. It’s funny that this is so important because it’s hard to get in contact with Google as well. Yahoo and Bing have their customer service numbers clearly posted on their sites and they are happy to help you when you call them. Google is still the #1 search engine though so they must be doing something right.

2) You have to make sure that you don’t make outlandish claims on your websites. No “lose 30 pounds in 3 weeks”, “make $1,000/day claims”. Google had to deal with a lot of issues when they were sued because of some of the claims that websites made were advertised in their search engine. The old outlandish headline on a squeeze page won’t cut it anymore. You have to provide value to your visitors. A great way to provide value is through videos. So instead of making claims, show people how to do something in a short 60 second video that caters to the niche your advertising to. For example: people that want to make money online need to learn how to setup a website. If you can show them how to setup a website without worrying about any of the technical stuff, that would be really valuable. You could then get them to join your list and show them in detail how to do the whole process. You have to make sure that you don’t just start emailing offers about “how to make money”, “how to lose weight in 2 days” ect.. because it’s been said that their quality assurance team will check that as well.

Although these techniques work, there’s really no way to “always” slap proof your campaigns because the rules are constantly changing. Your best bet is to keep an eye on your quality scores and always have the customers best interest in mind.

Categories Internet Marketing, Pay Per Click Advertising
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The Truth Behind Keyword Research

by Folusho Orokunle
October 2nd, 2009

Keyword research is one of the most significant things you can do when exploring a new market, or trying to find new avenues to attract visitors to your websites.

A majority of people end up doing keyword research the wrong way, this is the reason why they do not achieve the results that they are expecting. When doing keyword research you have to do it with your end result in mind.

So step 1 of keyword research is to work out what your goal is. What are you attempting to achieve because dependent on what your goal is, you may have to pick different methods when doing your keyword research. As an example, if you are sending almost all of your traffic to a landing page or squeeze page that you will be using to generate leads, you may very likely be targeting a wide variety of keywords.

An excellent example of this would be if you’re selling an electronic book(ebook). When selling an PDF, a majority of the time you’re searching for individuals that are looking for an answer that your PDF solves. If your ebook is about the way to get rid of back trouble, there could be tons of different keywords that are related to that subject.

But if you’ve got a web site that sells baby bottle your keywords will typically be the different types of baby bottles. Folks looking for a particular product routinely know precisely what they are searching for. The best tools that I’ve found to do all of this are

  • Google’s keyword tool

    • as well as SEO Book’s. Both of them do a fairly good job of showing you the different divergences of the words that you are researching.

    You must look for words with a descent quantity amount of search volume and with less competition.

    You’ll be able to find out what quality of competition there is for your selected key phrases by putting the words in quotes. I routinely shoot for words with ten thousand to twenty thousand search results in Google. Everyone knows that it is vital to try this process correctly, but it is even more vital to know precisely what your goal is and attain it through whatever form of marketing will work for you. I have been able to work out some straightforward tricks that speed up this entire process so your traffic and your profits will keep growing.

    Categories Internet Marketing
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