The Work Ethic…Make Or Break Of Your Business

It’s easy to get into Internet marketing, and then after a while, think that certain aspects of running a business are logical. Well, if that’s the case, why didn’t we think of all the things that it took us months or even years to think of if they’re so logical? In this article, I am going to touch on a few things that some people would assume are logical and show you how they are not so.

Let’s take this statement. “You have to advertise in order to make sales.” Now, on the surface, this would seem like an obvious statement. Of course you have to advertise to make sales. How else will anybody know your web site even exists? Well, if that’s the case, if this is so obvious, why is it that so many people create a web site and do nothing more than submit it for listing to a search engine? Do they REALLY think that’s advertising? Maybe they do. Maybe in their mind, that’s all advertising is. Point is, most Internet marketers know that you have to do a lot more than that to make a sale. That’s why we have safelists, Adwords, ezines, traffic exchanges, web 2.0 sites such as YouTube and so many other advertising avenues. So no, it’s not so obvious that you have to advertise to make sales because some people just don’t bother doing it.

How about this statement? “You have to sell something that people need?” Seems pretty obvious, right. Truth is, it’s totally wrong. You don’t have to sell something that people need. You have to sell something that people WANT. Tell me the truth…do people need so MLM scheme that costs $3,000 and has no product other than to get somebody to sign up under them? No, of course not. They don’t need it. They don’t even want the product itself. What they want is the $3,000 commission. So let’s not kid ourselves here. People buy things NOT because they need them but because they think those things will make their life better. It’s a want…not a need.

Or what about this statement? “You need to know how to write in order to write sales copy?” Well, yeah, that’s a duh statement if ever I heard one. Of course you need to know how to write. This is very obvious. Yet, I see sales pages out there that look like they’ve been written by 5 year olds. Yes, they are THAT bad. Think these people know how to write? Think they even KNOW that they have to know how to write? They figure that they can throw up any sales page and just because of the fact that it’s up there, it’s going to make sales effectively. Yeah, and if wishes were horses, beggars would ride.

So before you think something is obvious…take a look around you at all the people who aren’t doing it…yourself included.

Things only become obvious after you understand how important they really are.