The book does not rely on all the latest tools that appear on the internet, become fashionable then disappear without a trace. Instead to concentrate on the fundamental “how to’s” to incorporate Twitter successfully into your social media.

Joel gives step-by-step instructions in Twitter’s use, and teaches how to avoid abuse.

He goes in the details you need to be successful in Twitter. For example, Joel gives you ways of making your Twitter background – a major part of getting followed.

7 Killer Techniques For More Followers Joel gives seven ways of getting people to go after you.

Although as Joel points-out building a followers list does not happen overnight no matter what you do!

The easiest one to use immediately is to put your Twitter name to your signature.

Seven Tweet Types For Everyone To Use that Joel suggests you use:

• Classic “this is what I am doing” Tweets
• Opinion Tweets
• Entertainment Tweets
• Mission Accomplished Tweets
• Picture Tweets
• Question Tweets
• Tweet Sequences

Particularly I found the part on Tweet Sequences useful and I am sure it’s useful advice for expert Tweeters and novice Tweeters alike.

Joel teaches how to use Twitter for customer support, to find experts, to make your brand, how to track Tweets, using Twitter auto-responders and a lot more that has the marketer in me salivating!

One thing is clear. That Twitter could help you get your message out in a way that does not intrude in the similar way that mass advertising does.

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